2012 was a big year for Showplans. Here’s a blow-by-blow account:
In the last year Showplans has expanded substantially, with key recruitments and enhancements in marketing strategy and product development. This growth has led Showplans to secure exclusive deals with several big name clients and increase brand awareness within the industry astronomically.
A notable change has been the consolidation of our product range into three core, focused strands. The products had previously fallen into 8 categories, which distracted from the company’s core activities. Aided by a website redesign, Showplans now offers a clear product message to existing and potential clients. The three strands are: Technical Showplans, a specialist floorplan service that is still the mainstay of the business; 3D Showplans, comprising 3D imaging and animated flythrough videos; and Showplanner, a suite of six products that can be used interoperably or as stand-alone modules, developed during 2012 to supersede our Visitor Event Planner. Showplanner is an event app and online matchmaking, scheduling and stand sales portal for exhibitions, conferences, networking events and awards shows of all sizes revolving around an attractive 3D floorplan, an interactive scheduler, powerful search functionality and smart networking tools.
Showplanner features a number of key innovations. Being modular, organisers are offered the flexibility to choose only their required functionality. For example, ShowplannerApp brings the functionality of ShowplannerMap, another module, to mobile devices, with the addition of networking games and booth check-in incentives through rewards offered by exhibitors. The look and feel of Showplanner is highly aesthetic, offering crisp visuals and a smooth, user-friendly interface combining with integrated networking tools to promote pre-show engagement. This brings the show’s benefits to visitors and exhibitors as soon as they sign up, in turn encouraging early registration and organic word-of-mouth promotion to increase visitor numbers. Showplanner also includes modules created especially for conferences, award shows and exhibition stand sales and features deep revenue generation with dynamic sponsorship opportunities for organisers.
A live example of Showplanner can be seen on the website of Mash Media’s Event Production Show. Please feel free to experience it fully by creating a user account and using the system as a show visitor.
Technical Showplans, Showplans’ floorplan service, has recently undergone crucial developments. The service is focused on maximising the floorspace available to organisers and increasing the number of “prime sites” – areas with higher visitor flow and therefore more value – this in turn gives organisers an opportunity to increase stand income by operating a dynamic pricing model. As an expert floorplan supplier, Showplans offer clients unparalleled support, personalised advice and expert opinion on how to best use their floorplans. Another important development to the service has been the introduction of an ongoing offer guaranteeing an increase in stand space – if Showplans fail to increase the available space compared to the show’s previous floorplan, the organiser receives the floorplan for free. This guarantee gives organisers peace of mind and increases their stand revenue.
Last but not least, an improvement has been seen in the 3D Showplans service. As well as enhancing the quality and range of 3D image styles and animated flythroughs, 3D animation videos are now offered with full production from scripting through sound design and voice-over, leaving the customer to focus on their own tasks, confident that they can leave the project in Showplans’ hands and receive a reliable and quickly-produced end product.
More information about Showplans’ range of products can be seen on our website.